![]() ![]() Let’s go on a journey from hideous typeface to stunning logotype and learn how to make a font. And, to show how effective the process is, I’ll demonstrate each step using three typefaces that are passionately despised by designers everywhere.įirst up, Jokerman, a wacky collection of clown-like characters usually found on birthday banners and “whimsical” business cards.įrom this unlikely grouping, I’ll teach you to see treasure where others cry “trash!” and create custom logotypes of the highest caliber. If so, keep reading, because I’m about to introduce a simple process that you can use to immediately transform any typeface for the better to create a font. I’ve seen (and committed) type crimes so bad that even the most outlandish office bulletin would be embarrassed.īut what if I told you that the most reviled typefaces of our generation could actually be a brand designer’s best friend? What if I showed you how to turn lackluster letterforms into luscious logotypes that clients will love (and pay good money for)? Would you be willing to radically change the way you look at type and open yourself to an infinitely expanding universe of creative options? Ready to make your own font? Scourge? Curse? Plague? Excrement? I’ve heard each used to insult the inanimate letters, numbers, and symbols we use to communicate ideas, and I totally get it. Actually, the word “hate” might not be strong enough. ![]() Let’s face it there are typefaces that we designers love to hate. ![]()
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